Marketing Dive - Latest News

IPG acquires commerce marketing company Intelligence Node

Aaron Baar — Mon, 09 Dec 2024 10:59:07 -0500

The holding company will leverage Intelligence Node’s artifical intelligence know-how to provide clients with real-time product and market insights.

Chris Kelly — Mon, 09 Dec 2024 10:35:00 -0500

Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes.

Peter Adams — Mon, 09 Dec 2024 10:09:00 -0500

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

Chris Kelly — Mon, 09 Dec 2024 09:38:00 -0500

New chief marketer Thomas Prather says the fast-casual chain was “adrift” after adjustments made during the pandemic period.

Andrew Hutchinson — Sun, 08 Dec 2024 15:01:00 -0500

The end of TikTok in the U.S. could be as soon as Jan. 19, 2025.

Peter Adams — Fri, 06 Dec 2024 10:03:00 -0500

Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.

Chris Kelly — Fri, 06 Dec 2024 08:00:00 -0500

To establish itself as a global brand with Italian DNA, Lavazza enlisted a cute robot — and former “Office” mates Steve Carell and John Krasinski.

Sara Karlovitch — Thu, 05 Dec 2024 14:00:00 -0500

A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.

Aaron Baar — Thu, 05 Dec 2024 11:03:23 -0500

The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.

Jessica Deyo — Thu, 05 Dec 2024 11:03:13 -0500

The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.