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  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far

    The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday Night Football.”

  • Alouette digital out-of-home ad
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    Courtesy of Savencia
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    Why specialty cheese Alouette rebranded right before the holidays

    For its 50th anniversary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest campaign to date.

  • An illustration of a group of people in football gear watching multiple floating tv ads.
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    Illustration: Madeline McMahon for Industry Dive

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    Tracker

    Super Bowl LIX: Tracking every ad

    Mondelēz International brand Ritz will make its big game debut and Reese’s announced its return following the success of its 2024 ad.

  • mockup of Sierra Nevada ad on CTV
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    Courtesy of Kargo
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    How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

    The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.

  • Google, antitrust, DOJ, search, Chrome divestiture, Android
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    Justin Sullivan via Getty Images
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    Why Google’s potential Chrome sell-off could sow fresh marketing disruption

    A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.

  • Sabrina Carpenter for Absolut and Kahlua's espresso kit campaign
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    Courtesy of Pernod Richard USA
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    ‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter

    In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.

  • Shoppers walk through a mall during the holiday season.
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    Brendan Hoffman / Stringer via Getty Images
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    Will 2025 be a year of contradictions? Here’s what the numbers say

    In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.

  • Google Cloud logo
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    Alexander Koerner / Stringer via Getty Images
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    Publicis Sapient teams with Google Cloud to boost AI marketing efforts

    The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content supply chains.

  • Singer Tyla sits on a beige couch against a blue background in an ad for Bose
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    Permission granted by Bose
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    Q&A

    Bose CMO on driving the brand’s cultural impact and the coming AI shakeout

    Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.

  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Apple begins selling News ads directly as its advertising ambitions grow

    Axios reported that the tech giant is no longer relying on third-party vendors and is pitching marketers on ad units within the News feed and stories.

  • Shot of three business persons filling in paperwork in an office.
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    Violeta Stoimenova via Getty Images
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    Mediaocean acquires Innovid to sharpen focus on creative, CTV

    Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said.

  • Instacart's shopping bag on a football field.
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    Courtesy of Instacart
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    Instacart orders first Super Bowl ad as its marketing evolution continues

    Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.