The Latest
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Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
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Courtesy of Stellantis
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
“Save the Planet” flips the script on ads about protecting the Earth, arguing what Dodge is really protecting people from is “lame” rivals.
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Bryan Thomas via Getty Images
J. Crew taps Skims marketer as CMO to boost cultural relevance
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
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SeventyFour/Shutterstock.com
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
A new partner program that allows agencies to integrate Mediaocean’s solutions follows the firm’s acquisition of Innovid last month.
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Courtesy of Powerade
Why Powerade is letting athletes pause partnerships to prioritize mental health
Part of the Coca-Cola brand’s “Pause is Power” platform, The Athletes Code program was created by WPP Open X and led by Ogilvy.
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Courtesy of E.l.f. Cosmetics
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
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Retrieved from Cameo on December 04, 2024
Cameo welcomes over 31,000 self-enrolled 手机翻阅幸运飞行艇开奖历史全部记录表 creators with CameoX
The fan connection app is appealing to the masses with a new onboarding policy that has resulted in over 155,000 Cameos over the last 18 months.
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Scott Olson via Getty Images
Foot Locker’s loyalty revamp shows early signs of success
The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.
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Courtesy of Kellanova
Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook
Fans of the Kellanova brand can detail their college football fantasies online for the chance to win an on-field wedding or a shot at broadcasting live.
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Retrieved from Zevia on December 04, 2024
Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
The better-for-you brand’s new commercial, part of a more aggressive ad-spending strategy, shows uncanny AI images nodding to Coke iconography.
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Courtesy of PepsiCo
Pepsi promotes new gingerbread flavor with baking show starring Shaq
The brand’s frequent ambassador shows off his culinary skills to boost a flavor innovation available via TikTok Shop.
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Informa TechTarget
Note from the Editor-in-Chief
A change in ownership and what it means for our readers.
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Scott Olson via Getty Images
Walmart buys 168幸运飞行艇官网开奖结果 幸运飞行艇官方开奖历史 新幸运飞行艇开奖记录查询 Vizio for $2.3B as retail media race turns to streaming
The deal, which closed on Dec. 3, could help the retailer provide new ways for advertisers to see greater impact from investments on Walmart Connect.
Updated Dec. 3, 2024 -
Courtesy of Domino's
Domino’s brings Emergency Pizza to ‘Squid Game’ with ad partnership
The campaign is the first since Kate Trumbull officially took over as CMO and iterates on a program that has been central to the chain’s marketing.
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Permission granted by Taco Bell Corp.
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Rewards members who stop by the touring camera stations to snap a pic have a chance to be featured in the brand’s big game ad.
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Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
A December update to the campaign reunites cast members from movies and TV series like “Gilmore Girls” as Walmart leans further into nostalgia.
Updated Dec. 3, 2024 -
Courtesy of Yum Brands/Pizza Hut
Pizza Hut adds Deutsch, VML to agency roster
Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.
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Courtesy of Kraft Heinz
Oscar Mayer reheats classic bologna ad with sing-to-pay campaign
The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win Instacart gift cards.
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Rodin Eckenroth/Getty Images for Frankies 457 via Getty Images
How Campari adapts to 今天の幸运飞行艇官网开奖记录 market trends to shape holiday experiences
The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier.
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Justin Sullivan via Getty Images
Adobe names former Intuit marketer as CMO to expand brand reach
The hire follows Adobe appointing Stagwell as global lead of creative campaigns and social content for its Digital Media business in October.
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Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.
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Kevin Dietsch / Staff via Getty Images
OpinionWhat Google Chrome’s potential sale means for the future of advertising
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
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Retrieved from Dick's Sporting Goods on November 26, 2024
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.
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Courtesy of Macy's, Inc.
Q&AMacy’s CMO on why telling a cohesive marketing story is crucial
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
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Marco_Piunti via Getty Images
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.
