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Mars to launch massive global agency review

How synthetic data might shape consumer research

Google Executive Picked to Supercharge News Efforts Has Resigned

AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?

Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics

Why ‘Wicked’ brand partnerships could risk consumer fatigue

Trump expected to shift course on antitrust, stop Google breakup

Warner Bros. Discovery Grows DTC Profit to $289M, Streaming Subs to 110.5M, Led by Olympics

The FTC comes after neobank Dave for misleading marketing, hidden fees

Google antitrust ad tech trial — debate over whether publishers are locked into its platform

Advertisers grow spending in Amazon DSP as adoption increases

Netflix is removing nearly all of its interactive titles

Fox Sells Out Super Bowl Ads at ‘Record Pricing’

Yum Brands earnings miss estimates as KFC, Pizza Hut report same-store sales declines

Temu under EU Commission probe

Retailers brace for DEI blowback in lead-up to election, holiday shopping season

How Starbucks plans to get back to being a coffeehouse

Nielsen rivals are gaining acceptance among advertisers, study finds

Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory

Roblox’s stock soars on third-quarter bookings beat and raised guidance

The Grammys Move From CBS To Disney In Major 10-Year Deal

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

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