Creative: Page 2
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Courtesy of Lexus
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
By Jessica Deyo • Nov. 19, 2024 -
Courtesy of PepsiCo
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.
By Peter Adams • Nov. 15, 2024 -
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FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Totino's
ColumnCampaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew
The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message.
By Chris Kelly • Nov. 15, 2024 -
Retrieved from Kroger on November 13, 2024
Kroger plans Shop the Scene experience on Hulu for holiday campaign
Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.
By Jessica Deyo • Nov. 14, 2024 -
Courtesy of Target
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
By Peter Adams • Nov. 14, 2024 -
Courtesy of Doodles
McDonald’s holiday cups entertain with Doodles content, digital collectibles
A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.
By Chris Kelly • Nov. 14, 2024 -
Courtesy of Foot Locker
Foot Locker celebrates sneaker culture in star-studded holiday campaign
NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.
By Howard Ruben • Nov. 13, 2024 -
Permission granted by Purina
Purina races onto Roblox with game focused on virtual pets
The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.
By Peter Adams • Nov. 13, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024 -
Courtesy of Keurig Dr Pepper
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.
By Peter Adams • Nov. 12, 2024 -
Courtesy of Wesson Oil
Wesson recasts gender roles in Thanksgiving campaign
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
By Sara Karlovitch • Nov. 12, 2024 -
Courtesy of Netflix
Netflix helps brands deepen NFL integrations with new ad partnerships
The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”
By Chris Kelly • Nov. 12, 2024 -
Retrieved from Sprite on November 07, 2024
How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign
The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”
By Chris Kelly • Nov. 12, 2024 -
Courtesy of Burger King
Burger King doles out holiday deals with immersive mobile app experience
Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.
By Jessica Deyo • Nov. 7, 2024 -
Courtesy of Perion
DraftKings, Dr Pepper stay live with new sports-focused CTV ad format
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
By Chris Kelly • Nov. 7, 2024 -
Courtesy of Papa Johns
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.
By Peter Adams • Nov. 7, 2024 -
Retrieved from Dick's Sporting Goods on November 06, 2024
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
By Sara Karlovitch • Nov. 6, 2024 -
Permission granted by Amazon
Amazon’s holiday campaign spotlights classic song, acts of kindness
“What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.
By Peter Adams • Nov. 5, 2024 -
Courtesy of Peloton
Peloton targets millennial men with first part of multiphase campaign
The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.
By Chris Kelly • Nov. 4, 2024 -
Courtesy of SharkNinja
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.
By Jessica Deyo • Nov. 4, 2024 -
Permission granted by Etsy
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.
By Sara Karlovitch • Nov. 1, 2024 -
Courtesy of Rao's Homemade
Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough
The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by The Campbell’s Company.
By Chris Kelly • Nov. 1, 2024 -
Courtesy of Taco Bell
ColumnCampaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates
Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.
By Chris Kelly • Nov. 1, 2024 -
PeopleImages via Getty Images
McKinsey: CMOs feel unprepared as duties pile up
Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.
By Peter Adams • Oct. 29, 2024 -
Courtesy of Aloft Hotel
Deep DiveBrands lean into fractious election with messages of unity and humor
With tensions running high, some consumer brands are trying to make an emotional connection and avoid landing in hot water.
By Christine Blank • Oct. 29, 2024
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