Creative: Page 3
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PeopleImages via Getty Images
VML unites design capabilities, talent under new studio offering
A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.
By Peter Adams • Oct. 28, 2024 -
Courtesy of Old Navy
Jennifer Hudson stars in Old Navy’s latest holiday campaign
The campaign, dubbed “Love is in the House,” will air across cinema, social media, primetime networks and streaming services.
By Howard Ruben • Oct. 28, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from Walmart on October 28, 2024
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.
By Chris Kelly • Oct. 28, 2024 -
Courtesy of Maybelline
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.
By Jessica Deyo • Oct. 28, 2024 -
Courtesy of Heineken
Heineken turns any phone ‘boring’ to encourage IRL connection
Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.
By Sara Karlovitch • Oct. 24, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
By Jessica Deyo • Oct. 24, 2024 -
Brandon Bell via Getty Images
Red Lobster appoints new CMO to usher in post-bankruptcy era
Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.
By Peter Adams • Oct. 24, 2024 -
Courtesy of Atera
Q&AHow — and why — this brand created an ad campaign entirely with AI
IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.
By Chris Kelly • Oct. 24, 2024 -
Retrieved from Milk-Bone on October 23, 2024
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.
By Peter Adams • Oct. 23, 2024 -
Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.
By Chris Kelly • Oct. 22, 2024 -
Courtesy of Mucinex
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick
The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.
By Peter Adams • Oct. 22, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”
By Jessica Deyo • Oct. 22, 2024 -
Permission granted by Sour Patch Kids
Opinion3 brands that understand Gen Alpha’s humor — and what they’re doing right
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.
By Evan Horowitz • Oct. 22, 2024 -
Courtesy of Ferrero North America
Nutella spreads the word about its biscuits via Betches book club partnership
The Ferrero brand is promoting its cookie product with an in-person event and a podcast series that key into the popularity of book clubs.
By Sara Karlovitch • Oct. 21, 2024 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
By Jessica Deyo • Oct. 21, 2024 -
Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
A December update to the campaign reunites cast members from movies and TV series like “Gilmore Girls” as Walmart leans further into nostalgia.
By Peter Adams • Updated Dec. 3, 2024 -
Permission granted by Shutterstock
Top takeaways from Advertising Week 2024 marketers need to know
Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
By Chris Kelly • Oct. 18, 2024 -
Retrieved from Hello on October 16, 2024
ColumnCampaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical
Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.
By Chris Kelly • Oct. 18, 2024 -
Permission granted by Domino's Pizza
Domino’s promotes brand chief to CMO to sharpen global strategy
Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.
By Peter Adams • Oct. 17, 2024 -
Courtesy of JCPenney
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
By Jessica Deyo • Oct. 17, 2024 -
(Photo by Scott Olson) via Getty Images
Starbucks hands US creative duties to WPP amid turnaround push
The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.
By Peter Adams • Oct. 16, 2024 -
Permission granted by Kraft Heinz
Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
The brand is leaning into “sound-driven” marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game.
By Peter Adams • Oct. 15, 2024 -
Courtesy of KFC
KFC is battle-ready in satirical campaign for chicken tenders debut
Highdive’s first work for the fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.
By Jessica Deyo • Oct. 15, 2024 -
Courtesy of Roblox
Roblox forges a marketer-friendly path with third-party partnerships
A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.
By Sara Karlovitch • Oct. 15, 2024 -
Courtesy of Advertising Week New York
Q&ADisney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
By Chris Kelly • Oct. 14, 2024
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